Angelica Hicks is a British-born artist who collaborated with luxury Italian brand Gucci to create 'Gucci x Angelica Hicks.'
This exclusive collection features 11 illustrations printed onto unisex Gucci t-shirts. Each print is numbered (like a fine art print) and there are only 100 of each print available. Each print is sold in a metallic box with the same print embossed on the front. The prints feature quirky Gucci-related puns and one includes a drawing of Gucci ambassador Florence Welch.
To commemorate the release, Gucci commissioned Angelica Hicks to create two large outdoor wall murals in New York City of the illustrations. Gucci x Angelica Hicks has also launched a special Snapchat geo-filter located near one of the murals.
What Makes This Trend Stand Out
- Artist Illustrated Fashion
- Disruptive innovation opportunity: Collaborating with artists to create limited-edition, numbered prints on luxury fashion items.
- Limited Edition Collectibles
- Disruptive innovation opportunity: Creating exclusive collections with a limited number of prints to drive demand and value.
- Branded Outdoor Art Installations
- Disruptive innovation opportunity: Partnering with artists to create large-scale outdoor murals as a unique way to engage consumers and create buzz.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Incorporating artist collaborations into luxury fashion brands to create unique and collectible items.
- Art
- Disruptive innovation opportunity: Leveraging art and fashion collaborations to bring limited edition prints and designs to a wider audience.
- Marketing and Advertising
- Disruptive innovation opportunity: Utilizing outdoor art installations and Snapchat geofilters to create interactive and immersive brand experiences.
