Models Anja Rubik and Karmen Pedaru look like sisters in the Gucci Style SS13 editorial. Of course, put any two girls with the same body type into similar wardrobes as well as hair and makeup and of course they would come out looking like siblings. Chic and sophisticated, they would put the fashion power of the Olsen twins to the test if they were related.
Lensed by photographer Benjamin Grillon, the Gucci Style SS13 editorial appears in the latest issue of the luxury label's iPad-only publication. Corresponding with the 2013 ad campaign that stars the same models, the photoshoot is much more playful and vibrant. Styled by Erika Kurihara, it showcases tropical prints, dramatic ruffles and floral embellishments.
What's Driving This Trend
- Sisterly Editorials
- Creating fashion editorials featuring models who resemble sisters can tap into the market's fascination with sibling dynamics and foster a sense of relatability.
- Luxury Label Publications
- The rise of luxury label publications, like Gucci Style, presents an opportunity for brands to showcase their collections and create immersive digital experiences for consumers.
- Playful and Vibrant Photoshoots
- Fashion photoshoots that embrace vibrant colors and a playful aesthetic can attract attention and engage consumers in a visually captivating way.
Who This Affects Most
- Fashion
- The fashion industry can leverage the trend of sisterly editorials to create visually compelling campaigns that resonate with consumers.
- Digital Publications
- The growth of digital publications offers a disruptive innovation opportunity for the publishing industry to explore new ways of delivering content and engaging with readers.
- Photography and Styling
- Photographers and stylists can tap into the demand for vibrant and playful photoshoots by experimenting with bold colors, unconventional techniques, and creative styling choices.
