The Gucci Guilty Trailer Takes Cues from the Underground

 - Aug 20, 2010
References: youtube &
The newest Gucci Guilty fragrance takes a difference approach to advertising with its graphic novel-style trailer. The trailer, which was created by famed graphic novelist Frank Miller (who created the movie 'Sin City'), is a dark and edgy approach to the typical fruity scents of female fragrances.

The mini movie features Evan Rachel Wood and Chris Evans as lovers in a dangerous time. The Gucci Guilty trailer is called 'Friendly Fires' and is an innovative take on fragrance marketing.