The GT’s Living Foods Peach Paradise Kombucha Has a Raw Recipe
Michael Hemsworth — February 23, 2022 — Marketing
References: gtslivingfoods & foodbev
The GT’s Living Foods Peach Paradise kombucha is the latest flavor of the brand's signature fermented tea drink that will offer consumers with the flavor of summer in a beneficial way. The handcrafted drink is said to be a premium refreshment with flavors of delicate peach along with tropical red papaya and contains nine-billion living probiotics. This is thanks to the brand's 30-day fermentation process that help to maximize purity as well as potency of the drink.
The GT’s Living Foods Peach Paradise kombucha is crafted with 100% raw, organic and natural ingredients, and is being launched at Sprouts locations in the US with additional retailer availability increasing in the coming months. The 100% raw drink is likely to be a hit amongst wellness-focused consumers as we head into the spring and summer months.
The GT’s Living Foods Peach Paradise kombucha is crafted with 100% raw, organic and natural ingredients, and is being launched at Sprouts locations in the US with additional retailer availability increasing in the coming months. The 100% raw drink is likely to be a hit amongst wellness-focused consumers as we head into the spring and summer months.
Trend Themes
1. Premium Handcrafted Kombucha - The demand for premium handcrafted kombucha is on the rise as more people seek healthier beverage options with unique flavors and added health benefits.
2. Functional Beverages - The growing popularity of functional beverages like kombucha that offer added health benefits through ingredients like probiotics is disrupting the traditional soft drink industry.
3. Organic Raw Ingredients - The trend towards using raw, organic and natural ingredients in products like kombucha is creating opportunities for disruptive innovation for companies in the food and beverage industry.
Industry Implications
1. Beverage Industry - The booming kombucha market has created opportunities for companies in the beverage industry to enter the premium handcrafted kombucha market and tap into the growing demand for functional, healthy beverages.
2. Organic Food Industry - The trend towards using organic and raw ingredients in products like kombucha is creating opportunities for companies in the organic food industry to attract wellness-focused consumers with unique and healthy beverage options.
3. Health and Wellness Industry - The rise of functional beverages like kombucha that offer added health benefits is disrupting the traditional soft drink industry and creating opportunities for companies in the health and wellness industry to capitalize on the trend towards healthier and more natural beverage options.
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