Grand Theft Auto IV has come up with a really creative campaign to market their latest game. GTA hired counterculture artists to create elaborate graffiti wall murals all around New York City.
The images are scattered from China Town to Harlem, so those in the NYC area can head down and check it out for themselves. It's turned into a type of real life game where people who spot the murals rush to post online to share the location of the murals around the city.
Viral Urban Graffiti
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