Los Angeles-based photographer David Lekach joined models Dallas Haupt, Fabienne, Rachel Russel, Hannah Novak and David Bonderer for a grunge party editorial, shot exclusively for C-Heads.
Lekach and the gang traveled to his friend's East Hollywood warehouse, which is stuffed to the gills with "rad stuff, arcade machines, musical instruments and hammocks." It's a random and quirky assortment of stuff, sure, but it is fun to play with, and even more fun to photograph. Lekach got some really interesting shots, such as one in which Russel poses next to what appears to be a stuffed duck.
Overall, the editorial captures the convivial spirit of a friendly gathering with no expectations. Just good friends, good beer and a good time.
What's Driving This Trend
- Grunge Party Fashion
- Opportunity for clothing lines to tap into the grunge vibe with edgy fashion designs and campaign concepts.
- Warehouse Event Venues
- An opportunity for businesses to use unconventional and unique warehouse spaces as event venues to enhance attendee experience.
- Lifestyle Photography
- A trend in lifestyle photography that captures candid moments and positive vibes to promote products or services.
Who This Affects Most
- Fashion
- Clothing lines, fashion retailers and designers creating grunge-inspired fashion items.
- Event Planning
- Venues, event planning and organising businesses utilising unique and unconventional spaces.
- Advertising and Marketing
- Marketing and advertising companies creating campaigns that capture natural and candid moments to promote products or services.
