WhateveritTakes.org is a charitable organization that collects art by celebrities and turns it into reasonably priced merchandise for consumers.
Money raised from the sale of these products goes toward projects in developing countries and environmental causes.
Featured above are some WhateveritTakes.org bracelets with slogans from musicians Dave Grohl, Franz Ferdinand, Ozzie, Green Day, System of a Down, David Bowie, Slash, and the Killers.
Implications - Celebrity endorsed products for charity are an everyday occurrence in society. The celebrity wants to align themselves with a good cause and the company wants the celebrity's fan base to become aware of their corporate social responsibility. Ultimately, the celebrity endorsement is a win-win situation based on awareness and profit.
Key Themes Behind This Trend
- Celebrity Endorsed Charity Products
- Opportunity for companies to collaborate with celebrities for creating affordable charity merchandise for consumers.
- Celebrity Art Collection for Charity
- Opportunity for charities to collect art from celebrities to create merchandise for fundraising.
- Corporate Social Responsibility Partnership with Celebrities
- Opportunity for companies to partner with celebrities for creating social impact and awareness through charitable products.
Where This Applies
- Fashion and Accessories
- Fashion brands can partner with celebrities to create affordable charity merchandise for their customers.
- Art and Collectibles
- Charitable organizations can collect art from celebrities to create limited edition merchandise for fundraising.
- Entertainment
- Companies in the entertainment industry can collaborate with celebrities for social impact and awareness through charity products.
