Grey Magazine recently featured an editorial photo shoot dubbed ‘Daily Chores’ with notorious Italian fashion model Bianca Balti and her adorable little daughter Matilde Lucidi. Grey Magazine had the pair strut their stuff as mother and daughter in Dolce & Gabbana’s 2013 Spring/Summer collection while doing typical chores around the house.
Grey Magazine chose to showcase Bianca’s own daughter Matilde in the shoot rather than hire a professional child model. Interestingly enough, the concept works beautifully as both Bianca -- and especially Matilde -- effortlessly seem at home in their couture frocks hanging up laundry, vacuuming, brushing their teeth and doing each other’s makeup.
While Matilde rocks her mother’s Dolce & Gabbana designs in miniature form and a more kid-friendly design, Matilde still looks ultra-chic in Dolce & Gababana’s silk, lace, nautical and bold symmetrical patterns. Could Matilde have a bright future following in her mom’s modelling footsteps? I definitely think so.
Key Themes Behind This Trend
- Mother-daughter Fashion
- Opportunity for brands to create fashion lines that cater to both mothers and daughters, providing a unique bonding experience.
- Authenticity in Advertising
- Brands can harness the power of real mother-daughter relationships in their advertising, showcasing genuine moments rather than staged scenarios.
- Child Models Vs Real Children
- Fashion industry can explore the trend of using real children in photo shoots, tapping into the charm and innocence that resonates with consumers.
Where This Applies
- Fashion
- Fashion brands can capitalize on the mother-daughter fashion trend by creating collections that cater to both demographics.
- Advertising
- Opportunity for brands to create authentic and relatable advertisements by featuring real mother-daughter pairs in their campaigns.
- Photography
- Photographers can experiment with using real children instead of professional child models to capture more authentic and emotive moments in their work.
