Timberland's Greenstride Solar Wave EK+ Collection shares mid, low and low fabric styles with environmentally conscious materials, which supports the brand's goal of having a net positive impact by 2030. The eco-friendly hiking shoes have upper components made from regenerative leather and soles made with 75% renewable materials like cane sugar and natural rubber.
The sneakers are marked with an EK+ to identify them as Earthkeepers Edition styles that support sustainability in both materials and their manufacturing methods.
For the future, the brand is working towards sourcing 100% of its natural materials from regenerative agriculture. This system of farming helps to enhance the entire ecosystem and helps to fight the climate crisis. This collection, introduced around Earth Day, represents the brand's vision for the next decade and beyond.
Why This Trend Is Growing
- Regenerative Fashion
- The use of regenerative materials for fashion items could be a disruptive innovation opportunity to create environmentally friendly products.
- Net Positive Impact
- Creating products that have a net positive impact on the environment could be a disruptive innovation opportunity that drives sustainability in the fashion industry.
- Sustainable Manufacturing
- Developing more sustainable manufacturing methods for fashion industry products could be a disruptive innovation opportunity to reduce environmental impact.
Industries Being Reshaped
- Fashion Retail
- The fashion retail industry can incorporate regenerative materials and sustainable manufacturing to provide more environmentally friendly products.
- Sustainable Agriculture
- Sustainable agriculture can supply the materials required to create environmentally friendly products that have a net positive impact on the environment.
- Footwear Manufacturing
- Using renewable and regenerative materials and implementing sustainable manufacturing processes in the footwear manufacturing industry could help create eco-friendly products.
