The Greenpeace 30th Anniversary ad campaign is in a celebratory mood and for good reason. It marks "30 years of activism," which is creatively and cleverly depicted through a series of pinatas, one of the most common party games ever. From fishing boats to nuclear plants and oil rigs, these pinatas encourage people to destroy them for fun favors. Of course, that would include a healthier life as well as candy.
Conceived and executed by Kitchen, an ad agency based in Madrid, Spain, the Greenpeace 30th Anniversary ad campaign was art directed by Yeray de Taburiente Cerpa with creative direction by Rafa Fortis, Rafa Gil, Jose Carnero and Iñaki Bendito. The images were retouched by Benjamín García.