Idea Work Provides Insight into the Creative Process
Tia Clarke — February 1, 2013 — Art & Design
References: behance.net
Ever wondered where your next creative idea might come from? ‘Idea Work’ may help to point you in the right direction. Taking its cues from a four-year research project, this great ideas book gives readers an exclusive insight into some of Norway’s most well-known companies and how they come up with new ideas.
Idea book also serves to draw comparisons between a lot of the companies featured and the creative processes they employ in projects like designing the 9/11 memorial in New York. The book is the result of a joint venture by Snøhetta Design company and Kristian Allen Larsen. The book is designed in a striking format intended to mimic the look of Post-It notes. Idea Work is a must have for any young creatives who need to stay on the cutting edge.
Idea book also serves to draw comparisons between a lot of the companies featured and the creative processes they employ in projects like designing the 9/11 memorial in New York. The book is the result of a joint venture by Snøhetta Design company and Kristian Allen Larsen. The book is designed in a striking format intended to mimic the look of Post-It notes. Idea Work is a must have for any young creatives who need to stay on the cutting edge.
Trend Themes
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Creative Process Insights — Idea Work offers insights into the creative processes and ideation methodologies of successful companies.
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Innovation Inspiration Handbook — Idea Work serves as an inspiration and ideation handbook for young creatives looking to stay on the cutting edge.
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Design Thinking Guide — Idea work can serve as a guide for individuals and companies looking to employ design thinking principles in their creative processes.
Industry Implications
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Design Industry — Design companies and professionals may use Idea Work as a resource for creative inspiration and ideation methodologies.
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Advertising Industry — Advertising agencies can benefit from Idea Work's insights into the creative processes of successful companies to improve their campaigns.
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Tech Industry — Tech companies and startups can employ design thinking principles learned from Idea Work to foster innovation and improve their product development processes.
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