Cord-Gobbling Balls

The Great Balls of Wire Tames Tech Cords by Swallowing Them Up

Until cords are banned for technology, tech accessories like the Great Balls of Wire will continue to be needed in offices and households around the world. This particular creation joins a growing roster of cord tamers, yet it is perhaps one of the more cleaner and cuter designs out there.

Conceived by Danish designer Søren Refsgaard, the Great Balls of Wire offers a simple solution to messy cords. A little bigger than a tennis ball (which served as the first prototype), these balls can gobble up to five feet of wire through a strategic slit.

According to Refsgaard, the Great Balls of Wire takes on a "round shape because it fits almost all interior surroundings -- both lying on the floor and hanging from a table lamp on a shelf.”

Cord-taming Accessories
Increased demand for innovative and aesthetically pleasing cord tamers creates opportunities for new product designs.
Wire Organization Solutions
There is a growing need for clever wire management solutions in both households and offices, which presents an opportunity for companies to create unique and effective products.
Interior-friendly Cord Storage
As consumers prioritize aesthetic appeal in their living spaces, there is potential for companies to create cord-management products that blend seamlessly into interior decor.

Sectors Adopting This

Consumer Electronics
As technology continues to flood the market, there is a growing demand for products that can manage the associated cords and wires, providing opportunities for companies to innovate and meet consumer needs.
Home Decor
Incorporating cord-management solutions into home decor products presents opportunities for companies to stand out in an ever-competitive market by creating functional and aesthetically pleasing designs.
Office Supplies
Cord-management solutions for the office provide opportunities for companies to create innovative and effective products that improve workspaces and increase productivity.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 15%
Freshness 8%

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