Although people are missing out on being able to give physical hugs to one another, Hallmark is encouraging people to send "paper hugs" to one another with its gratitude cards. Hallmark is giving away millions of cards to help people show their support for essential workers during an uncertain time, especially those who are on the front lines handling everything from healthcare and deliveries to education.
As Lindsey Roy, CMO of Hallmark describes, "As one of our cards says, not all heroes wear capes. They are in our hospitals, our senior centers, our grocery stores, our schools, our communities and our families—and each of them deserves a huge thank you for their hard work during these unprecedented times."
Image Credit: Hallmark