Graphic Packaging International (GPI) has introduced a novel product to the market - a coated recycled paperboard (CRB). The new packaging offers the attributes of solid bleached sulfate (SBS) paper coupled with a substantial proportion of recycled content.
PaceSetter Rainier offers a distinct visual appeal but also provides high-quality surface smoothness for printing and performance reasons. Consumers can choose between thicknesses ranging from 12pt to 18pt calipers.
"[...] Our customers have been asking for a premium paperboard solution that offers a bright, white, and smooth printing surface that also includes recycled content to help support their packaging sustainability goals. We believe PaceSetter Rainier will be a game-changer for them," said Michael Weinhold, senior vice president, paperboard sales, at GPI.
Image Credit: Graphic Packaging International
What's Driving This Trend
- Coated Recycled Paperboards
- The introduction of coated recycled paperboards (CRB) by Graphic Packaging International offers a sustainable packaging solution with a premium printing surface.
- Solid Bleached Sulfate (SBS) Paper
- The demand for solid bleached sulfate (SBS) paper is increasing as it provides high-quality surface smoothness for printing and performance reasons.
- Packaging Sustainability
- The market is placing greater emphasis on packaging sustainability, driving the need for innovative solutions like PaceSetter Rainier that include recycled content.
Who This Affects Most
- Packaging
- The packaging industry can leverage coated recycled paperboards (CRB) to meet consumer demand for sustainable and visually appealing packaging solutions.
- Printing
- The printing industry can benefit from the demand for solid bleached sulfate (SBS) paper, which provides high-quality surface smoothness for enhanced print results.
- Paperboard Manufacturing
- The paperboard manufacturing industry has an opportunity to capitalize on the growing demand for packaging sustainability by offering innovative products like PaceSetter Rainier.
