Grapefruit Rise is the first energizing kombucha flavor by Rowdy Mermaid and it stands out in the brand's functional product portfolio as a refreshing drink with 100mg of caffeine. The canned kombucha beverage shares added caffeine from organic green tea and it is said to have a sweet and zesty flavor that's accented by a hint of rosemary.
The amount of caffeine in the canned kombucha beverage is just about comparable to the average cup of coffee and like other beverages from the brand, Grapefruit Rise is low in sugar and acid, yet it is also packed with flavor and functional properties.
This refreshing citrus-flavored kombucha from Rowdy Mermaid joins other canned choices like Strawberry Tonic, Living Ginger, Savory Peach and Watermelon Bloom.
What's Driving This Trend
- Functional Beverages
- Opportunity for other brands to introduce a line of functional kombucha beverages to offer refreshing and healthy alternatives with added benefits.
- Energizing Kombucha
- Opportunity for other brands to create an energizing kombucha beverage to offer a healthier alternative to traditional energy drinks.
- Low Sugar and Acidic Beverages
- Opportunity for other beverage brands to develop low sugar and acidic drinks for health-conscious consumers.
Who This Affects Most
- Beverage
- New product line opportunities for beverage brands to introduce functional and energy-boosting beverages with added benefits of kombucha tea.
- Functional Foods
- Opportunity for the functional food and beverage industry to incorporate kombucha tea to create products with added health benefits.
- Natural and Organic Beverages
- Opportunity for companies in the natural and organic beverage industry to capitalize on the growing popularity of kombucha and introduce more flavors of canned, low sugar, and acidic kombucha beverages.
