Andy Warhol, along with hundreds, if not thousands of artists and advertising agencies, have used Leonardo da Vinci’s masterpiece, the Mona Lisa to get attention and exposure. So why would Bic use her once more for an advertisement? Easy, she will and will always get your attention. This ad uses Marcel Duchamp’s 1919 parody reproduction with a moustache and a goatee, relating the message that “Anyone can be an artist” with Bic pens and markers. The ad was created by advertising agency S4, Poland, with creative direction by Norbert Wawro and Peter Olszewski. The copy was written by Tytus Klepacz.
Key Themes Behind This Trend
- Spoof Art
- Opportunity for companies to create unique and humorous takes on classic art pieces for advertising and marketing purposes.
- No-experience-needed Art
- Opportunity to develop products that allow anyone to create art, regardless of their skill level.
- Eyeball-catching Advertisements
- Opportunity for companies to create attention-grabbing advertisements through the use of iconic and recognizable images.
Where This Applies
- Art Supplies
- Opportunity to develop new art supplies that make art accessible and easier to create.
- Advertising
- Opportunity to use spoof art and iconic images in advertising to grab consumer attention.
- Marketing
- Opportunity to use spoof art to create memorable and shareable marketing campaigns on social media and other platforms.
