For the Autumn/Winter 2010-2011, GQ Style UK published an editorial that included male models in amazing jackets and outfits that seem to have been gone through rubble and dirt for that extra worn in look. The editorial entitled 'Outlaws' features clothing from top labels such as Burberry Prorsum, Vivienne Westwood and John Galliano just to name a few.
This story was photographed by Guzman and styled by Jo Levin, with the help of the rugged outdoors to supplement the dusty look. The modernly western-type shoot in GQ Style UK 2010-2011 is all about urbanity and becoming a fashionable outcast in the big bad city.
Why This Trend Is Growing
- Antique Aesthetic
- Opportunities for fashion brands to create new lines of vintage-inspired clothing that give off the appearance of being heavily-worn in for a unique and desirable aesthetic.
- Industrial Chic
- Opportunities for interior design companies to use dusty and worn-in aesthetics to create an 'industrial chic' look through furniture and decor.
- Grungy Glam
- Opportunities for makeup and beauty brands to leverage the popularity of a 'grungy glam' aesthetic by creating products that emphasize smudged eyeliner and disheveled hair.
Industries Being Reshaped
- Fashion
- The fashion industry can take inspiration from heavily-worn in clothing to create a new market of vintage-inspired clothing.
- Interior Design
- The interior design industry can use dusty and worn-in aesthetics to create an 'industrial chic' look for modern urban living spaces.
- Beauty
- The beauty industry can create products that emphasize a 'grungy glam' look through smudged eyeliner, smoky eyeshadow and textured hair for urban chic appeal.
