Rural Rancher Editorials

GQ Style Korea's Paris, Texas Fashion Story is Nostalgic

Victor Nylander stars in GQ Style Korea's "Paris, Texas" fashion story. The top model is captured by photographer Yoo Young Kyu's lens and is outfitted by wardrobe stylist Oh Cung Hwan.

The stylist dresses Victor in a range of country-themed menswear looks that are Western in their aesthetic. The styles range from floral jackets, patchwork shirts and classic leather looks that mix rockabilly and rancher inspirations.

Lensed on a rural, ranch estate, GQ Style Korea's "Paris, Texas" editorial is a nod to nostalgia. The fashion story highlights designer pieces from luxury label Louis Vuitton that are designed with a countryside inspiration in mind. This editorial is eccentric and edgy and can be seen on the pages of the Asian publication's Spring/Summer 2014 issue.

Western-inspired Menswear
The fashion story showcases the trend of Western-inspired menswear, providing an opportunity for brands to create country-themed designs that mix rockabilly and rancher inspirations.
Nostalgic Fashion Editorials
The editorial's nod to nostalgia reflects a trend in fashion editorials, offering brands the chance to create eccentric and edgy campaigns that evoke a sense of nostalgia.
Luxury Countryside-inspired Designs
The editorial highlights luxury label Louis Vuitton's countryside-inspired designs, indicating an opportunity for luxury brands to create high-end pieces that draw inspiration from the countryside.

Where This Applies

Fashion
Fashion brands can tap into the trend of Western-inspired menswear and create country-themed designs.
Publishing
Fashion publications can incorporate the trend of nostalgic fashion editorials to engage their audience and create memorable content.
Luxury Goods
Luxury brands can explore countryside-inspired designs to cater to customers seeking high-end pieces with a rustic aesthetic.
SCORE
4.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 69%
Freshness 8%

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