Trippy Patterns & Pompadours

GQ Style Germany #16 Autumn/Winter 2009 Blends the 50s & the 70s

It’s tough to find a fault in the pairing of psychedelic patterns and pompadours in ‘Wir Können Auch Anders’ (‘We Can Also Contrast’) in GQ Style Germany #16 Autumn/Winter 2009—especially when the model is smiling widely. This editorial was shot by Giampaolo Sgura and features a wide array of menswear mashups, from tweed neutrals to bright patterns and plaid.

It’s quite fitting that the GQ Style Germany #16 Autumn/Winter 2009 is called ‘Wir Können Auch Anders,’ because the contrasts that exist within each outfit are echoed in the hairstyling. In the first image, the model has a 50s-era pompadour; later in the set, that pompadour has devolved into a wet, tousled mess. Hot.

Psychedelic Patterns
Opportunity for fashion brands to incorporate bold and trippy patterns in their designs.
Pompadour Hairstyles
Potential for hair product companies to create innovative products to achieve and maintain pompadour hairstyles.
Menswear Mashups
Room for clothing brands to experiment with combining different styles and patterns in menswear collections.

Where This Applies

Fashion
Fashion brands can take advantage of the trend by creating bold and trippy patterns in their designs.
Haircare
Hair product companies can develop new products to achieve and maintain pompadour hairstyles.
Apparel
Clothing brands have the opportunity to experiment with combining different styles and patterns in menswear collections.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 27%
Freshness 8%