G.P.P.R's 2014 capsule collection is aptly titled 'Kings of New York.' The collection was inspired by the hustlin'-and-bustlin' lifestyle of urban areas, and what city is more notorious for its relentlessly fast pace than the Big Apple? They don't call it the city that never sleeps for nothing.
Beyond its initial inspiration, the collection also pays homage to hip hop legends such as Notorious B.I.G., Big Pun and Big L. Overall, it serves as a celebration of underground hip hop culture and musical artistry.
The Kings of New York is chock-full of textures and prints that offer a playful, urban vibe. If you have a deep appreciation for hip hop culture and want to feel as though you own the streets, you can purchase the collection via the GPPR website.
What Makes This Trend Stand Out
- Streetwear Fashion
- Opportunity for brands to create unique and edgy streetwear collections that resonate with urban culture.
- Hip Hop Influence
- Possibility for brands to incorporate hip hop elements into their designs and marketing strategies to appeal to a wider audience.
- Urban Lifestyle Inspiration
- Potential for brands to draw inspiration from the hustle and bustle of urban environments to create trend-setting collections.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the popularity of streetwear by creating collections that reflect urban culture and appeal to younger demographics.
- Music
- Musicians and record labels can collaborate with fashion brands to create merchandise and clothing lines that incorporate hip hop influences.
- Marketing
- Marketing agencies can leverage the urban lifestyle trend to develop targeted campaigns that resonate with urban consumers.
