The 'Gourmet Bus' aims to provide the ultimate foodie experience by combining amazing visuals with equally phenomenal food. Housed in a double-decker bus, the sightseeing service provides customers with haute cuisine while driving to landmarks. Tourists are served a three course tasting menu in an elegant restuarant-like interior.
Guests of the Gourmet Bus are treated to a meal by chef Carles Gaig. Gaig's menu includes an appetizer, main course and dessert with accompanying alcoholic beverages. Included with the meal is access to an iPad which provides users with a video feed from cameras around the bus along with landmark information. As the bus drives around Barcelona, guests can enjoy their meal while experiencing the Spanish city. All of this is completed in three hours.
Why This Trend Is Growing
- Luxury Commuting
- New opportunities exist for commuter services that prioritize luxury and experience, such as offering gourmet meals on public transit.
- Tourism Dining
- Gourmet food experiences in tourist destinations could be a major trend, catering to visitors who want both fine food and sightseeing.
- Technology-enhanced Dining
- Innovative dining experiences that incorporate technology by providing interactive components and corresponding information could create new experiences in traditional settings.
Industries Being Reshaped
- Public Transit
- Public transportation companies could benefit from offering premium experiences in order to attract more riders and bring in new revenue streams.
- Tourism
- Tourism businesses could expand their offerings to include gourmet food experiences during sightseeing excursions and tours, to create a more unique and exclusive experience.
- Hospitality
- Hotels and other hospitality businesses could partner with local gourmet chefs and sightseeing operators to offer unique dining experiences to guests, further differentiating their offerings from competitors.
