With the recent popularity of street fashion movements like Seapunk, Raver and Ghetto Goth, it's no surprise that high fashion publications are also experimenting with an edgier aesthetic and trying their hand at Gothic sportswear.
Styled to resemble edgy athletes, models Corentin Renault and Ryan Perdew don leather jackets, breathable jerseys and spiked chains in this editorial for Sportswear International magazine.
The image series is appropriately titled 'Health Goth' and is captured by photographer Candy Kennedy. Styling for 'Health Goth' is courtesy of John Tan who dresses models Corentin and Ryan in a range of Gothic sportswear looks from Nike and other sport and luxe labels. This captivating and edgy story graces Sportswear International magazine's December 2014 issue.
Key Themes Behind This Trend
- Street Fashion Movements
- Opportunity to capitalize on the popularity of alternative fashion trends like Seapunk, Raver, and Ghetto Goth.
- Edgier Aesthetic
- Potential for high fashion publications to explore a more daring aesthetic and experiment with Gothic sportswear.
- Health Goth
- Growing trend of blending sports and gothic aesthetics, providing opportunities for fashion brands to create unique sportswear collections.
Where This Applies
- Fashion Publications
- Fashion magazines can tap into the demand for edgy fashion content by featuring editorial spreads that incorporate Gothic sportswear.
- Fashion Retail
- Retailers have the potential to capitalize on the popularity of street fashion movements by offering Gothic sportswear as part of their collections.
- Sports Apparel Brands
- Sports brands like Nike can explore the Health Goth trend and create alternative sportswear lines that combine athletic functionality with gothic aesthetics.
