Gorillas is an on-demand grocery delivery startup company founded by Kağan Sümer and Jörg Kattner. It is based out of Cologne and Berlin and the platform promises to deliver grocery at an impressive speed of 10 minutes on average. It differentiates from other gig economy delivery models as it employs riders directly.
Kağan Sümer talks about how many mass supermarkets develop their delivery models around the needs of the supply chain, whereas Gorillas takes on a centric focus on the needs of consumers. He states, “The biggest problem is that bulk purchases are super served. What I mean by that is this: all of the supermarket infrastructure is shaped around bulk purchases." This results in the on-demand service.
Image Credit: Gorillas
Why This Trend Is Growing
- Immediate Grocery Delivery
- Gorillas is shaking up the traditional grocery delivery model by offering on-demand delivery in 10 minutes.
- Direct Employment Model
- Gorillas is disrupting the gig economy delivery model by employing their riders directly.
- Consumer-centric Approach
- Gorillas' focus on the needs of consumers instead of the supply chain is a disruptive innovation opportunity for the grocery delivery industry.
Industries Being Reshaped
- Grocery Delivery
- Immediate grocery delivery, like Gorillas, is a major disruption in the traditional grocery industry.
- Gig Economy
- Gorillas' direct employment model provides an opportunity for disruption in the gig economy industry.
- Supply Chain Management
- Gorillas' focus on the needs of consumers rather than the supply chain presents an innovation opportunity for supply chain management in the grocery industry.
