Gorillas is an on-demand grocery delivery startup company founded by Kağan Sümer and Jörg Kattner. It is based out of Cologne and Berlin and the platform promises to deliver grocery at an impressive speed of 10 minutes on average. It differentiates from other gig economy delivery models as it employs riders directly.
Kağan Sümer talks about how many mass supermarkets develop their delivery models around the needs of the supply chain, whereas Gorillas takes on a centric focus on the needs of consumers. He states, “The biggest problem is that bulk purchases are super served. What I mean by that is this: all of the supermarket infrastructure is shaped around bulk purchases." This results in the on-demand service.
Image Credit: Gorillas