A new GORE-TEX raincoat is available exclusively at Couverture & The Garbstorem. Designed by contemporary label nanamica, the garment boldly bridges the gap between functionality and luxury aesthetic. The traditional-style coat is dubbed the 'Soutien Collar Coat.' It is ideal for urban environments as it is stylish, breathable and lightweight.
The GORE-TEX raincoat features an all-over check print, with the colors navy blue and green. The colorway is quite accessible and allows for individuals to effortlessly style the outerwear piece. The chic pattern boasts a timeless sensibility. The silhouette is A-line and mid-length, while the sleeves are fabric-belted. The GORE-TEX raincoat is lined, which adds more comfort to it.
Image Credit: Couverture & The Garbstorem
Key Themes Behind This Trend
- Luxury Weatherproof Garments
- There is an opportunity for companies to create high-end weatherproof clothing that is both fashionable and functional.
- Stylish Sustainability
- Sustainability is becoming more important for consumers, and brands should focus on creating environmentally friendly clothing that looks great too.
- Printed Waterproof Coats
- The popularity of printed raincoats is growing, and brands should embrace this trend to create unique and eye-catching garments.
Where This Applies
- Fashion
- Fashion brands can create stylish, innovative and sustainable waterproof clothing for consumers.
- Outdoor Gear
- Outdoor gear companies can create fashionable garments that are still highly functional for consumers who love the outdoors and want to look their best.
- Textile Manufacturing
- Textile manufacturers can focus on developing new waterproof fabrics that meet the growing demand for stylish and sustainable clothing.
