Footwear label Converse unveils a look at its new GORE-TEX Chuck 70s, which are designed to combat harsher weather conditions to come later this year. The silhouettes have a canvas construction throughout its uppers that are waterproof and have a GORE-TEX lining resistant to weather threats. The tongues are gusseted for additional water resistance to provide overall protection from heel to toe. The insoles are Ortholite in order to deliver ultimate comfort and the label's branding details get a vintage makeover.
The GORE-TEX Chuck 70s are made in five different colorway options -- there is white, triple black, orange, black with white design prints, and pink with white design prints. The water-resistant sneakers will be a part of the label's holiday collection that dials in on outdoor apparel and utility themes.
What's Driving This Trend
- Weather-resistant Shoes
- Opportunity for footwear companies to develop all-terrain shoes that can withstand harsh weather conditions, while maintaining comfort and style.
- Waterproof Fashion
- Opportunity for fashion retailers to offer waterproof clothing and accessories that cater to outdoor activities and weather challenges.
- Sustainable Outdoors Wear
- Opportunity for companies to develop eco-friendly outdoor wear that can withstand harsh weather and provide protection to the wearer.
Who This Affects Most
- Footwear
- Footwear companies can develop and market shoes designed for harsh weather and outdoor activities.
- Outdoor and Sports Apparel
- Outdoor and sports apparel companies can develop waterproof clothing and accessories that cater to outdoor activities and weather challenges.
- Sustainability
- Companies invested in sustainability can develop eco-friendly outdoor wear that can withstand harsh weather and provide protection to the wearer.
