Backed up by a GoPro, this wonderful old man is brilliantly showcasing the extended GoPro camera uses. Just because the GoPro brand is associated with extreme sports, does not mean that it is its sole target market.
As an attempt to break into new market, this marketing video by GoPro demonstrates different uses of the camera. The man in the video is completely adorable and courageous for taking on such a role. His entire musical soul shines through his facial expressions and the audience is able to witness it at the disposal of GoPro’s high definition footage.
As this man would approve, folks who are completely comfortable with their facial expressions and want to keep them at the forefront of their adventures as vividly as possible, GoPro is the ideal item.
Key Themes Behind This Trend
- Gopro's Non-sport Usage
- GoPro showcases the extended use of their camera beyond the typical extreme sports target market.
- Elderly as Creative Ambassadors
- The use of an elderly man as a creative ambassador showcases the universality of GoPro products.
- Music Video as Marketing Tool
- Using oddly angled music videos as a marketing tool to demonstrate the capabilities of GoPro cameras.
Where This Applies
- Consumer Electronics
- Opportunities for expansion into additional consumer electronics markets with GoPro products.
- Music and Entertainment
- Opportunities for GoPro cameras as a tool for capturing music videos to showcase the artist's musical expression.
- Marketing and Advertising
- Innovative marketing techniques utilizing GoPro products, such as the use of an elderly man as a creative ambassador.
