An effort to promote the brand's newest portable video device, the 'GoPro BacPac' campaign is going viral for its awesome YouTube clip with an underground feel.
GoPro hired Ryan Sheckler, a pro skateboarder, to take the BacPac around for a day of wild skating in NYC. Edited with a wicked soundtrack, the outcome is wonderfully dynamic. Fun to watch and giving viewers a chance to get a glimpse of the mega-city in a way they haven't seen before, the video has an unpretentious and likable vibe.
On top of the cultural connection created by the campaign, the skateboarding approach used by GoPro really goes to show how portable and durable this new product is.