Google has analyzed the billions of searches they received this year and came up with the 2007 zeitgeist - spirit of the times. They identify the subjects that have risen to the top of searches during 2007, and those that have fallen. The fastest rising in the U.S. were:
1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith
Why This Trend Is Growing
- Personalized Toys
- The rise of Webkinz and Club Penguin suggests a trend towards personalized virtual toys for children.
- Social Media Dominance
- The popularity of Facebook and MySpace indicates the trend of social media platforms dominating online interactions.
- Emerging Celebrity Culture
- The frequent searches for TMZ and the late Anna Nicole Smith reflect the growing interest in celebrity culture and gossip.
Industries Being Reshaped
- E-commerce
- The success of online platforms like Webkinz and Club Penguin presents opportunities for e-commerce businesses to tap into the personalized virtual toy market.
- Social Networking
- The rise of Facebook and MySpace highlights the need for innovative social networking platforms that cater to changing user preferences.
- Media and Entertainment
- The demand for celebrity content and news generated by TMZ and celebrity figures like Anna Nicole Smith opens up disruptive innovation opportunities in the media and entertainment industry.
