It's incredible how different the world looks from an aerial perspective, which is why Google Earth is so fascinating. The satellite photos pick up the neatest things, like this giant grid of pastel coloured rectangles.

The image from 5°5'28.85"S 81°7'36.44"W, near Paita in Peru, looks like an enormous makeup palette. What is it really? Who knows, but it's more fun to pretend this the beauty station of the secret world of giants.

Implications - Many of today's consumers are easily entertained and amused by visual misconceptions or illusions. Businesses that strive to provide these consumers with unusual or peculiar concepts to stimulate them mentally will benefit in very large ways. Consumers will flock to excitingly unusual qualities and false misrepresentations.