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The Google Assistant Personality is Fleshed Out by Ryan Germick & Emma Coats

 - May 24, 2016
References: google & fastcompany
By focusing on a Google Assistant personality, the giant tech company hopes to vastly differentiate its bot product from similar ones. As more and more people interact with such helpful programs, it's important to retain a level of human touch. In this case, that is being Ryan Germick, who heads the Google Doodle team in Mountain View, and Emma Coats, a freelance artist best known for her time as a story artist at Pixar.

The Google Assistant personality will manifest through humor and storytelling smarts. Coats shares, "One of the things that we’re working on is how to make it relatable. How does the character think of itself in a way that you can relate to? What is its childhood?"