The Google app introduced a new feature early this year, and the company has now begun rolling out the new Google app feed to the majority of its users. The feed is different from something like Facebook or Twitter because it doesn't compose itself based on followers or connections. Rather, the new Google app feed organizes content based on search data and information that Google collects on users' interests.
The Google app feed will present these pieces of information as cards, with each card relating to a different topic. For instance, if Google gathers that a user is a fan of a particular sports team, one of the cards on the feed might be the box score from that team's game the previous night.
What's Driving This Trend
- Data-driven Personalization
- The use of collected data to personalize content and recommendations for individual users.
- Card-based Content Delivery
- The presentation of content as cards, with each card relating to a different topic or piece of information.
- Search-based Feeds
- The organization of content in a feed based on user searches and collected data on interests and preferences.
Who This Affects Most
- Digital Marketing
- Opportunities to create personalized digital marketing campaigns using user data.
- Content Delivery Platforms
- Opportunities to develop card-based content delivery platforms for various industries.
- Search Engines
- Opportunities to integrate search-based feeds and data-driven personalization in search engine interfaces.
