Posing like an archer, runner and incorporating rugged props, the model of GoodPeople's AW 2013 lookbook portrays every man's inner hunter. The clothing brand from the Netherlands lists a man's objective to be "career, relationship, success, ideals and fun". This simple yet meaningful editorial for their autumn and winter collection touches upon what it means to be a goal-oriented person. Using ambient lighting and filters, the lookbook exudes a charismatic mood.
The concept behind this lookbook is that every man is still hunting; just in different manners and of course, different attire. GoodPeople refers to the modern man as a "cosmopolitan hunter" -- dapper and gentleman-like, but still on-the-go. The luxurious collection is made of fine materials to help the modern man go out and attain his goals in style.
What's Driving This Trend
- Ambient Lighting
- Opportunity for lighting companies to market ambient lighting products to fashion and photography industry for creating mood-enhancing visuals.
- Cosmopolitan Hunter Lifestyle
- New trend for lifestyle brands to offer products and services that cater to the modern man's cosmopolitan hunter lifestyle.
- Instinct-inspired Fashion
- Growing trend for fashion brands to incorporate instinct-inspired elements in their collections to appeal to modern man's desire to tap into their inner hunter.
Who This Affects Most
- Lighting
- Opportunity for lighting companies to market ambient lighting products to fashion and photography industry for creating mood-enhancing visuals.
- Lifestyle
- New trend for lifestyle brands to offer products and services that cater to the modern man's cosmopolitan hunter lifestyle.
- Fashion
- Growing trend for fashion brands to incorporate instinct-inspired elements in their collections to appeal to modern man's desire to tap into their inner hunter.
