Gong cha EnerTeas Were Created with The Tetris Company
Michael Hemsworth — May 19, 2026 — Lifestyle
References: gong-cha & qsrmagazine
The Gong cha EnerTeas menu has been developed in partnership with The Tetris Company as a series of energy drinks perfect for consumers to try out this spring and summer.
The drink menu includes the Firecracker Tropical, Sunshine Peach and Focus Dirtea options, which are each formulated with green tea for a steady, energizing feel. The drinks are launching alongside Tetris straw toppers that are limited-edition and will come with each of the beverages when ordered. The drinks are arriving at participating locations now, while the straw toppers will be on offer from June 9 through 19, 2026.
Vice President of Marketing - The Americas Missy Maio commented on the Gong cha EnerTeas menu saying, "We are thrilled to team up with The Tetris Company and bring a new wave of energy to Gong cha with our EnerTeas™. Fans love the fast-paced excitement of the game, and that same energy comes through in every sip that is bold, fun, and ready to power your day.”
Image Credit: Gong cha
The drink menu includes the Firecracker Tropical, Sunshine Peach and Focus Dirtea options, which are each formulated with green tea for a steady, energizing feel. The drinks are launching alongside Tetris straw toppers that are limited-edition and will come with each of the beverages when ordered. The drinks are arriving at participating locations now, while the straw toppers will be on offer from June 9 through 19, 2026.
Vice President of Marketing - The Americas Missy Maio commented on the Gong cha EnerTeas menu saying, "We are thrilled to team up with The Tetris Company and bring a new wave of energy to Gong cha with our EnerTeas™. Fans love the fast-paced excitement of the game, and that same energy comes through in every sip that is bold, fun, and ready to power your day.”
Image Credit: Gong cha
Trend Themes
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Branded Gaming Beverage Collaborations — Pairs nostalgic game IP with ready-to-drink formulations to create cross-category offerings that attract both gamers and mainstream consumers.
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Limited-edition Physical Collectibles with Consumables — Ties short-run tangible items like themed straw toppers to purchases, generating scarcity-driven demand and repeat visits during promo windows.
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Functional Tea-based Energy Drinks — Positions green-tea–based energy beverages as a perceived healthier alternative to traditional energy drinks, broadening appeal among wellness-conscious consumers.
Industry Implications
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Beverage Retail Chains — Sees potential in leveraging pop-culture tie-ins and seasonal menus to increase foot traffic and upsell higher-margin limited-time products.
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Gaming and Entertainment Licensing — Finds opportunities in extending IP into everyday consumables to deepen fan engagement and unlock new royalty revenue streams beyond digital and merchandise sales.
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Promotional Merchandise and Packaging — Explores integrating collectible packaging elements into single-use products to create secondary collectible markets and enhance perceived product value.
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