Outdoor Athletic Technical Apparel

The Goldwin Spring/Summer 2021 Range is Weatherized

The Goldwin Spring/Summer 2021 collection is full of outdoor-centric designs that are ready for athletic function as well. The seasonal range sections off into three different categories including Lifestyle, Athletic, and Outdoor. The Athletic and Outdoor series are made from premium materials that offer style and performance to sustain different weather terrain.

The technical materials used to craft the pieces are the most progressive component to the collection. It uses advanced fabrication including PERTEX Shield Air and GORE-TEX Paclite. Some of the items that are used to enhance wearer's outdoor adventures include the GORE-TEX Spur Mountain Jacket, the Element Jacket, and the Mount Dwellers Jacket. The lifestyle options are focused on urban environments with designs inspired by its Japanese roots.

Image Credit: Goldwin

Technical Outdoor Apparel
The use of advanced fabrication in outdoor clothing, such as PERTEX Shield Air and GORE-TEX Paclite can disrupt the traditional outdoor apparel market.
Athletic Functionality
Blending technical capabilities with athletic style can disrupt the athletic apparel industry.
Weatherized Fashion
Weatherized fashion, which offers style and performance to sustain different weather terrain, can disrupt the fashion industry.

Where This Applies

Outdoor Apparel
Outdoor apparel companies can adapt to the use of advanced fabrication and materials to changes in the outdoor apparel market.
Athletic Apparel
Athletic apparel manufacturers can incorporate technical capabilities with athletic style to better serve athletes and outdoor enthusiasts.
Fashion
Fashion companies can incorporate weatherized fashion to expand their product lines and meet the demands of customers who want style and function in their clothing.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 8%
Freshness 10%