The Walt Disney Corporation has just announced their forage into the world of designer luxury homes. The Wall Street Journal has reported that the cartoon conglomerate is opening up a neighborhood of luxury homes in Disney World called Golden Oaks.
The neighborhood will feature 450 homes and a Four Seasons hotel. The houses will be priced between $1.5 and 8 million. Interested buyers can put down money on a house now, although the development may take around 10 years to complete. The Walt Disney Corporation is hoping that the Golden Oaks venture will boost the Florida housing market.
What's Driving This Trend
- Luxury Home Living
- Opportunity for home developers to collaborate with luxury brands and design firms to create themed luxury homes.
- Entertainment-themed Neighborhoods
- Opportunity for real estate developers to create neighborhoods themed after popular entertainment franchises and attract fans as home buyers and renters.
- Mixed-use Resorts
- Opportunity for developers to combine luxury residential living with resort-style amenities to create year-round destination communities.
Who This Affects Most
- Real Estate
- Real estate developers have an opportunity to cater to upscale demand by collaborating with luxury brands and entertainment firms to create unique housing options.
- Hospitality
- Hospitality groups and hotel chains can partner with residential developers to create mixed-use resorts and urban destinations featuring luxury residences and world-class amenities.
- Entertainment
- Entertainment companies can expand their brands into the housing market by creating themed neighborhoods and luxury home designs based on popular franchises.
