Omni Hiraya, the world's first Filipina-owned lifestyle brand, combined the benefits of solar-powered microcurrent technology with gua sha for an elegant gold-plated gua sha tool that's as luxurious as it is compact. The GINTO 24-Karat gold facial gua sha and microcurrent tool is a luxurious and effective way to incorporate proven techniques into a busy routine. As Omni Hiraya founder and CEO, Janina Leprozo, says "We know that the busy consumer does not want to add yet another product into an already overwhelming skincare routine. With so many new products and information overload, consumers are now looking for multifunctional tools that enhance the products they already trust and love."
The launch of the GINTO 24-Karat gold facial gua sha and microcurrent tool comes at a time when consumers are spending more money on at-home treatments and multifunctional tools. And the market for global skincare devices is expected to grow by more than double by 2028.
Key Themes Behind This Trend
- Multifunctional Skincare Tools
- The market is growing for multifunctional skincare tools, creating an opportunity for companies to innovate with tools like Omni Hiraya did with its GINTO 24-Karat gold facial gua sha and microcurrent tool.
- At-home Skincare Treatments
- Consumers are increasingly investing in at-home skincare treatments, which creates an opportunity for companies to develop and market new skincare tools and devices for home use.
- Solar-powered Beauty Devices
- Omni Hiraya's use of solar-powered microcurrent technology in its GINTO 24-Karat gold facial gua sha and microcurrent tool is an innovative trend that could offer opportunities for other companies to incorporate solar-powered technology into beauty and skincare devices.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry can innovate with multifunctional tools like the GINTO 24-Karat gold facial gua sha and microcurrent tool to cater to the growing demand for at-home treatments.
- Consumer Electronics
- The market for global skincare devices is expected to double by 2028, providing an opportunity for companies in the consumer electronics industry to develop and market innovative skincare tools and devices.
- Renewable Energy
- Omni Hiraya's use of solar-powered microcurrent technology in its GINTO 24-Karat gold facial gua sha and microcurrent tool highlights the potential for innovation in renewable energy in the beauty and skincare industry.
