With the consumer confidence index near bottom and a growing concern over employment savings and security, consumers ravaged by debt are still willing to go green. High-efficiency water heaters and energy-efficient appliances still appear on shopping lists, even as people search for ways to save their money.
Buying compact fluorescent light bulbs instead of incandescent ones, carpooling and growing your own vegetables also make the list.
Consumers are far more likely to take energy-efficient measures once they discover that they would save money over the long term. The idea of reducing one’s living expenses while consuming less energy certainly brings peace of mind.
According to a recent survey by The Shelton Group, the majority of consumers place savings over environmental concerns for their purchases. This is a change from recent years where helping the environment topped the minds of most.
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