Opposite Imagery from Ashrana

 - May 31, 2007   Updated: Aug 9 2011
References: ashrana.net & thecoolhunter.net
Earlier in the year, Trend Hunter featured a number of posts about the 'opposites trend' in 2007 fashion. Traditionally, this meant black matched with white and patterns with sharp contrast.

Ashrana pushes the trend in a different direction by mixing holy images with war-time cammoflauge.

Peace and the war in the same outfit. Is this fashion suggesting way to make the war or to make the love?

Implications - A simple and effective way to garner the attention of potential consumers is by creating products with contradictory qualities. In doing so, consumers will be pushed to experience new emotions and feelings. Businesses that are able to evoke strong or fresh reactions will likely stand out amongst competitors.