House Foods recently debuted a new grab 'n' go snack bar called 'Go Umami' that is made from baked tofu. While tofu was once thought of as nothing more than a tasteless meat substitute, the rise of plant-based diets has made the ingredient a go-to source of protein for many people.
The Go Umami bars by House Foods are ready-to-eat snack bars that are packaged in easy-to-peel packets. Each bar is made with five grams of beneficial, plant-based protein for a powerful nutrient boost. The bars are also gluten-free, non-GMO, vegan-friendly and Kosher, making them a perfect option for consumers with dietary restrictions.
Available in tantalizing flavors such as Hickory Smoke and Orange Teriyaki, House Food's tofu-based bars are a nutritious and delicious option for on-the-go snacking.
Key Themes Behind This Trend
- Plant-based Protein
- Disruptive innovation opportunity: Develop new plant-based protein sources and products to cater to the growing demand for vegan and vegetarian options.
- Ready-to-eat Snacks
- Disruptive innovation opportunity: Create convenient, healthy, and tasty grab 'n' go snack options with unique ingredients to cater to busy consumers.
- Gluten-free and Vegan Products
- Disruptive innovation opportunity: Design a range of gluten-free and vegan food products that meet dietary restrictions and appeal to health-conscious consumers.
Where This Applies
- Plant-based Food
- Disruptive innovation opportunity: Explore the potential for creating innovative plant-based food products and alternative protein sources to meet the demands of the growing plant-based diet market.
- Convenience Foods
- Disruptive innovation opportunity: Develop new ready-to-eat snack options with unique flavors and packaging that cater to the convenience-focused consumer market.
- Health Food and Dietary Supplements
- Disruptive innovation opportunity: Create gluten-free and vegan food products that provide necessary nutrients and cater to the needs of health-conscious consumers.
