Go Jauntly is a new app designed to get people to take the road (or path) less traveled. The app is filled with walking routes uploaded by users. These routes are accompanied by photos and descriptions that give interested walkers an idea of the path's difficulty and the accompanying scenery. Like Twitter, route descriptions are limited to 140 characters.
Although the majority of walks on Go Jauntly will run through parks and other open spaces there is another aspect of the app that should appeal to urbanites. That would be the ability to upload routes that run through cities. These routes could become neighborhood tours of sorts, helping people discover different parts of their city that were formerly unknown. The Go Jauntly app is currently available as a free download for iOS.
Key Themes Behind This Trend
- Crowdsourced Walking Routes
- Disruptive innovation opportunity: Crowdsourced walking routes allow for personalized and unique urban exploration experiences.
Where This Applies
- Mobile App Development
- Disruptive innovation opportunity: Developing mobile apps that provide users with curated walking routes for urban and nature exploration.
- Travel and Tourism
- Disruptive innovation opportunity: Creating new travel experiences by leveraging crowdsourced walking routes for both urban and natural destinations.
- Outdoor Recreation
- Disruptive innovation opportunity: Integrating technology and user-generated content to enhance outdoor recreation experiences and promote physical activity.
