The GmbH Fall/Winter 2021 collection was recently unveiled and it was designed entirely during the lock-down ordered to reduce the spread of COVID-19. As large gatherings are restricted and discouraged, the fashion label uses this as inspiration. Parties feel like a distant memory for many people and the seasonal capsule brings back those times through clothing designs.
The capsule is named 'Welt am Draht,' which translates to "World on a Wire" in German. The pieces include classic silhouettes including the distorted tailored shapes, the tight fitted knitwear, trim trousers with zippers, and more. A notable update are the X-shaped wraps seen in the suiting wool and the faux fur for an added texture to the collection. Additionally, the range also introduces the brand's own in-house vegan footwear line.
Image Credit: GmbH
What's Driving This Trend
- Nightlife Nostalgia
- Opportunities for fashion designers to create designs that serve as a nostalgic reminder of pre-COVID nightlife.
- Home-centric Fashion
- Fashion designers can create collections inspired by activities previously enjoyed in nightclubs but now adapted for the homebound nature of the pandemic.
- Virtual Party Themes
- Opportunities for brands to create fashion collections inspired by virtual party themes that have emerged in response to the pandemic.
Who This Affects Most
- Fashion
- Designers can create clothing that serves as a reminder of pre-COVID nightlife and also reflects the home-bound nature of the pandemic.
- Event Planning
- Event planners can incorporate fashion inspired by nightlife themes into events that have had to move online due to pandemic restrictions.
- Social Media Marketing
- Brands can use virtual party themes as a way to market fashion collections and engage with people on social media platforms.
