Based in Toronto, This Gluten-Free Event Celebrates Local Restaurants
Alyson Wyers — October 25, 2014 — TH Video
References: glutenfreedomweek & youtu.be
In an effort to recognize restaurants that cater to people who eat and live gluten-free, two women established a city-wide gluten-free event. GlutenFreedom Toronto comes from Founder and Organizer of Gluten-Free Week Rachel Hunt as well as Founder and Owner of RachelBies Nutrition Rachel Bies. Hunt also started a blog called GlutenFreedom Toronto to build community around this lifestyle.
Described as the "gluten-free version of Summerlicious," the gluten-free event gives Torontonians access to a three course meal at a fixed price from local eateries that offer options to those with celiacs, gluten allergies and gluten-free lifestyle choices. It is the hope of Hunt and Bies that the event will grow so people feel a gluten-free diet is more accessible and restaurants offer more choices on their menus.
Described as the "gluten-free version of Summerlicious," the gluten-free event gives Torontonians access to a three course meal at a fixed price from local eateries that offer options to those with celiacs, gluten allergies and gluten-free lifestyle choices. It is the hope of Hunt and Bies that the event will grow so people feel a gluten-free diet is more accessible and restaurants offer more choices on their menus.
Trend Themes
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Gluten-free Lifestyle — Opportunity for businesses to develop innovative gluten-free products and services.
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Restaurant Accessibility — Disruptive potential to create inclusive restaurant experiences for people with dietary restrictions.
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Community Building Events — Opportunity to organize similar events that celebrate specific dietary lifestyles and build supportive communities.
Industry Implications
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Food and Beverage — Food establishments can embrace gluten-free options, leading to market differentiation and new customer segments.
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Wellness and Nutrition — Opportunity for nutritionists and health coaches to provide specialized guidance and support for individuals following gluten-free diets.
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Event Management — Potential to organize and manage similar events that cater to specific dietary needs and preferences.
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