Oat Cosmetics Launched an Active Ingredient Called Glucaveen
Elena Rahman — October 13, 2021 — Fashion
References: oatcosmetics & cosmeticsbusiness
This hair care ingredient by Oat Cosmetics, dubbed Glucaveen, is said to visibly flatten hair cuticles. The repairing active ingredient is derived from the Avena Sativa (oat) bran extract. It is a powerful oat active designed to promote healthy hair.
Glucaveen consists of beta-glucan. It also includes starch and amino acids. The active ingredient takes the form of a completely water soluble powder, ideal for hair care solutions. When used to treat hair issues, the ingredient acts as a moisturizer while strengthening and protecting the hair. The UK-based supplier conducted a series of rinse-off trials to form a film n the hair shaft. This helps to seal in moisture and slow down the evaporation of water from the hair.
Image Credit: Oat Cosmetics
Glucaveen consists of beta-glucan. It also includes starch and amino acids. The active ingredient takes the form of a completely water soluble powder, ideal for hair care solutions. When used to treat hair issues, the ingredient acts as a moisturizer while strengthening and protecting the hair. The UK-based supplier conducted a series of rinse-off trials to form a film n the hair shaft. This helps to seal in moisture and slow down the evaporation of water from the hair.
Image Credit: Oat Cosmetics
Trend Themes
1. Active Hair Care Ingredients - The development of active hair care ingredients, like Glucaveen, could disrupt the hair care industry by providing more effective and multifunctional solutions.
2. Sustainable Hair Care - Using natural and sustainable ingredients like oat bran extract, could lead to more environmentally friendly hair care products.
3. Water Soluble Powder Formulations - The development of water soluble powders, like Glucaveen, could lead to more convenient and efficient formulations for hair care products.
Industry Implications
1. Personal Care - Personal care companies could use active ingredients like Glucaveen to improve the efficacy of their hair care products and stand out in the market.
2. Natural Ingredients - Natural ingredient suppliers could benefit from the growing demand for natural and sustainable hair care solutions, like Glucaveen.
3. Chemicals - Chemical companies could develop water soluble powders and other innovative formulations to improve the performance and convenience of hair care products.
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