Theatrically Floral Editorials

Marjorie Guindon Captures Glassbook Magazine's Dark Flower Story

Photographer Marjorie Guindon captures Glassbook Magazine's "Dark Flower" image series. The editorial embodies an air of eccentric elegance and features styling that is courtesy of Catherine Perron.

Catherine dresses Adele in elegant pieces from BCBG, Zara, Urban Outfitters and other familiar labels. This photoshoot's vibe is a bohemian one and highlights a range of floral frock garments that are paired with botanical headpieces.

Whether taking style cues from iconic painter Frida Kahlo or moody songstress, Lana del Rey, Glassbook Magazine's "Dark Flower" fashion story sets a dramatically feminine tone for the season. Its model star Adele is transformed into a timeless beauty thanks to her retro hair styling and makeup looks that are created by beauty artist Catherine Lemay.

Image Credit: Marjorie Guindon

Dark-flower Fashion
Opportunity for designers to explore gothic floral motifs in fashion line for next season.
Botanical Headpieces
Opportunity for floral designers to create headpieces for use in fashion editorial shoots or runway shows.
Bohemian Influences
Opportunity for fashion retailers to explore bohemian-inspired clothing lines and curate bohemian-inspired products for their target market.

Industries Being Reshaped

Fashion Retail
Opportunity for fashion retailers to explore gothic floral motifs and bohemian-inspired clothing lines for their target market.
Floral Design
Opportunity for floral designers to create headpieces for use in fashion editorial shoots or runway shows.
Beauty Industry
Opportunity for the beauty industry to create retro hair and makeup looks for editorial shoots or fashion shows featuring gothic floral motifs.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 69%
Freshness 8%

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