For the person who has everything, there is now the Healthcare Visa(R) Gift Card. Highmark Inc.. It is a gift card that can be used on co-pays for doctor visits, prescriptions, vision care, dental care, health club memberships and elective procedures. The cards can only be purchased online at Givewell.com or via their toll-free phone number.
Implications - Healthcare is a luxury for some since the recession hit, so this is why the Healthcare Visa Gift Card is such a phenomenal idea. Capitalizing on the new mentality that has consumers focusing on their most basic needs, Visa is profiting while helping those in need of care. It's a great example of exploiting chaos.