The new Stefanel Spring-Summer 2009 ad campaign features Brazilian supermodel Gisele Bundchen with warm and romantic photography by Mario Testino.
Exhibiting a return to nature and pure romance, the ads feature Gisele with male model Josh Pence during sunset in a beautiful field.
The background works perfectly to highlight the simplicity and beauty of the Stefanel items in the new spring collection.
Implications - Fashion photographers are continually striving to produce editorials and ad campaigns that inspire emotion in viewers. This ad campaign takes place in a beach setting at sunset, evoking romance and summer love. Companies can take advantage of this opportunity by putting their marketing materials in an emotionally charged context.