Mod Mannequin Editorials

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Tony von Thelen Captures Samantha Sasso for Girlys Magazine Issue 10

— January 16, 2014 — Pop Culture
Stiff and unnatural is all the rage in this Girlys Magazine Issue 10 editorial. Photographer Tony von Thelen shoots this plastic fantastic pictorial with a host of different locations.

Samantha Sasso excels at being inanimate while going about the day of a busy mannequin woman. She wears short frizzy wigs in either black of blonde and her lips are painted a glossy black in some of the pictures.

All the clothing in this Girlys Magazine Issue 10 fashion shoot is very 60s mod-inspired. Everything is in either black or white and the only color comes from the background. A number of the outfits use patterns to create visual interest on the clothing or on the accessories.

Trend Themes

  1. Plastic Fantastic Photography — Opportunity for photography and fashion industries to collaborate and experiment with creative ways of visual storytelling using mannequins and plastic.
  2. Mod-inspired Fashion — Fashion industry can capitalize on the vintage 60s aesthetic and introduce new collections that cater to the growing demand for retro fashion.
  3. Wigs as a Fashion Accessory — Fashion industry can explore the trend of wearing wigs as a fashion accessory and create new collections that incorporate this concept.

Industry Implications

  1. Photography — Photography industry can collaborate with fashion industry and explore new ways of visual storytelling.
  2. Fashion — Fashion industry can capitalize on the vintage 60s aesthetic and explore new trends such as wigs as a fashion accessory.
  3. Beauty — Beauty industry can capitalize on the trend of retro fashion and offer new beauty products that complement the vintage aesthetic.
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