Mod Mannequin Editorials

Tony von Thelen Captures Samantha Sasso for Girlys Magazine Issue 10

Stiff and unnatural is all the rage in this Girlys Magazine Issue 10 editorial. Photographer Tony von Thelen shoots this plastic fantastic pictorial with a host of different locations.

Samantha Sasso excels at being inanimate while going about the day of a busy mannequin woman. She wears short frizzy wigs in either black of blonde and her lips are painted a glossy black in some of the pictures.

All the clothing in this Girlys Magazine Issue 10 fashion shoot is very 60s mod-inspired. Everything is in either black or white and the only color comes from the background. A number of the outfits use patterns to create visual interest on the clothing or on the accessories.

Plastic Fantastic Photography
Opportunity for photography and fashion industries to collaborate and experiment with creative ways of visual storytelling using mannequins and plastic.
Mod-inspired Fashion
Fashion industry can capitalize on the vintage 60s aesthetic and introduce new collections that cater to the growing demand for retro fashion.
Wigs as a Fashion Accessory
Fashion industry can explore the trend of wearing wigs as a fashion accessory and create new collections that incorporate this concept.

Where This Applies

Photography
Photography industry can collaborate with fashion industry and explore new ways of visual storytelling.
Fashion
Fashion industry can capitalize on the vintage 60s aesthetic and explore new trends such as wigs as a fashion accessory.
Beauty
Beauty industry can capitalize on the trend of retro fashion and offer new beauty products that complement the vintage aesthetic.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 21%
Freshness 8%

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