Feeling irrelevant to modern teenage girls, the Girl Scouts is undertaking a massive overhaul. The organization recognizes that earning merit badges for cookie sales and embroidery doesn't resonate anymore. Today's girl scout wants high adventure. Girl Scouts USA will now teach girls about bullying, divorce and teen pregnancy.
The change grew out of discussions that began in 2003 at the national level.
Implications - Issues faced during the childhood and teen years continually evolve, and organizations must respond by changing their mission statement to remain relevant. By staying in tune with popular culture and society, businesses can identify the key topics that affect their demographic and create programs that will resound with their target market.