Talented artist Gillian Lambert sees beauty in what is assumed ugly; she uses what is considered as "grotesque" as her inspiration. This series of illustrations entitled 'Self-Deception' contains several portraits that are anything but traditional.
Lambert illustrates her subjects in awkward poses; she lets them morph their features or cover themselves in objects. Her subjects can be seen peeking from underneath the folds of shirts, or drenched in noodles and sauce. This collection of detailed drawings is both comedic and beautiful.
These amusing Gillian Lambert drawings prove that beauty really is in the eye of the beholder.
Implications - Consumers are bombarded with a plethora of advertisements every day, rendering them desensitized to their imagery. Consumers now appreciate advertisements that contain unusual images and are memorable for their shocking or taboo qualities. Companies can incorporate these elements into their marketing campaigns to appeal to their desired target markets.