Whimsical Retro Wardrobes

The Giles Pre-Fall 2012 Collection is '50s Chic

Leave it to famed British designer Giles Deacon to create a line that is retro and modern at the same time with the Giles Pre-Fall 2012 collection.

While the retro, Mad Men-inspired look has been dominating the runways of the fashion capitals for a few seasons now, Mr. Deacon updates it with gorgeous navy single-breasted power suits, bohemian printed maxi dresses and sky-high stilettos.

Giles Deacon recently left Emmanuel Ungaro after only a few seasons as the brand's creative director (Deacon took over after Lindsay Lohan's failed stint at Ungaro) and it seems that his decision to leave was a wise one. Now with his entire focus on his namesake brand, the Giles Pre-Fall 2012 collection is essentially flawless.

Retro Revival
Designers update classic looks with a modern twist.
Power Suits
Navy single-breasted power suits make a comeback.
Printed Maxi Dresses
Bohemian prints and maxi dresses infuse retro charm.

Where This Applies

Fashion
Retro-inspired fashion takes center stage.
Retail
Retailers can capitalize on the demand for retro-inspired clothing.
Marketing
Brands can leverage nostalgia to create marketing campaigns that appeal to a wide audience.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 47%
Freshness 8%

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